Strategic Objectives:

• Achieve stakeholder satisfaction with the organization.
• Increase revenues and improve income generation.
• Maintain the organization’s financial discipline.
• Enhance the efficiency and effectiveness of operational processes.
• Improve the efficiency of human capital.

Operational Objectives:

• Increase awareness of the importance of preserving blessings (food preservation).
• Improve beneficiary satisfaction with the association’s services.
• Improve the quality of products and services.
• Increase the number of donors, supporters, and partners.
• Utilize the association’s resources through investment and revenue growth.
• Increase endowment assets.
• Reduce distribution outlet costs.
• Achieve technical and technological excellence in operations and benefit from modern technology.
• Develop a methodology to retain outstanding talents, competencies, and human resources.
• Implement the best global food safety and quality standards, along with proper preservation and storage mechanisms.